Fiesta de la antorcha en Ganzi: cultura y crecimiento económico

The article highlights the recent success of the Torch Festival in Ganzi County, Sichuan, which drew over 102,000 visitors from July 14-16, 2025. This festival, steeped in local traditions, serves as a vibrant showcase of the Yi culture and its customs, reminding us of the growing interest in immersive, culturally rich travel experiences. In a time when travelers are increasingly seeking authenticity and community connection, events like this festival not only resonate with public curiosity but also reinforce the importance of cultural heritage in the tourism landscape.

By integrating contemporary elements with traditional practices, Ganzi County has successfully modernized its cultural offerings, exemplified by the combination of music, dance, and food events that appealed to diverse audiences. Delicious local BBQ, a highlight in culinary experiences, spread tantalizing aromas that danced through the air, enticing attendees to sample the region's unique flavors. Meanwhile, the striking visuals of the Yi embroidery displayed at the fashion showcase highlight the artistry and craftsmanship inherent to the community, enriching visitors’ understanding and appreciation of the area’s heritage. The festival also had positive economic impacts, generating significant revenue both from tourism and local enterprise engagement.

As Ganzi County looks to strengthen its cultural tourism strategy, the festival serves as a model for other regions seeking to enhance their attractiveness as travel destinations. The success of merging cultural, economic, and community-oriented goals offers a blueprint for sustainable growth, inviting reflection on how authenticity can be marketed in a globalized world. What other regions can learn from Ganzi’s approach to balance tradition with modern tourism trends?