Renacimiento cultural y auge turístico en Liangshan

The recent tourism developments in Liangshan, reported by Chen Shaokui on January 20, 2026, highlight an ambitious blueprint that taps into the rich cultural tapestry and diverse heritage of this unique region in Sichuan. With over 80 million tourists flocking to Liangshan in 2025 and an impressive growth rate of more than 25% in tourist spending, it’s evident that Liangshan is positioning itself prominently on the cultural tourism map of China. This growth isn't just about numbers; it's a celebration of the ethos and identity of the Yi people, whose traditions resonate deeply within the community and offer travelers a compelling reason to explore its art and traditions.

Exploring Liangshan offers a sensory experience that goes beyond mere sightseeing. The vibrant colors of the Yi ethnic clothing and the art of Yi embroidery—which recently made waves at Paris Fashion Week—are more than just visual treats; they represent a legacy of craftsmanship that carries centuries of history. The successful execution of cultural events such as the Yi Torch Festival and the Liangshan Theatre Festival indicates a thriving artistic scene that invites both locals and visitors to engage with Liangshan's storied past. Yet, as tourism booms, there is a pressing narrative about balancing this influx with sustainability. How can Liangshan ensure that the unprecedented economic benefits do not come at the cost of cultural erosion or environmental degradation?

Looking ahead, Liangshan’s ambition to establish itself as a world-class tourist destination while preserving its cultural identity presents both challenges and opportunities. The concerted effort to enhance the quality of service and the promotion of health and wellness tourism reflects broader global trends towards experiential travel and well-being. As new projects take flight, one question looms: will Liangshan’s local communities thrive alongside these sweeping changes, or will the allure of tourism overshadow the very culture that makes this region so unique?